After 40, your metabolism and hormones start changing. Muscle mass naturally declines, cravings may intensify, and energy can dip more easily. On top of that, fat can become harder to burn, even when following a strict keto diet.
This is where a higher-protein keto approach becomes a game-changer. Not only does it help preserve lean muscle, but it also supports fat loss, stabilizes blood sugar, and keeps cravings under control.
Whether you’re just starting keto with our keto grocery list for beginners or trying to break through a plateau, increasing protein strategically can make the diet far more sustainable and effective for women over 40.
Starting in your 40s, women naturally lose muscle mass at a rate of about 3–5% per decade. Muscle is metabolically active, meaning it burns more calories even at rest. Losing it can slow metabolism and make weight loss more difficult.
A higher-protein keto plan helps to:
Preserve existing muscle
Support bone density
Maintain metabolic rate
Reduce cravings and stabilize appetite
For those wondering how to calculate protein needs, our ultimate guide to keto macros for women in menopause breaks it down step by step.
Keto is primarily a high-fat, moderate-protein diet. But after 40, slightly increasing protein while maintaining fat as your main energy source can accelerate fat loss.
Protein helps you feel fuller for longer, so you naturally eat fewer calories without strict calorie counting. It also stabilizes blood sugar, which is especially helpful if you’re dealing with insulin resistance on keto or sugar cravings.
By supporting both satiety and metabolism, higher-protein keto allows you to lose fat while protecting your muscle mass—a key concern for women in midlife.
You don’t need to overcomplicate meals. Start by prioritizing protein at each meal, such as:
Eggs, Greek yogurt, or cottage cheese at breakfast
Lean meats, poultry, or fish at lunch and dinner
Protein shakes if you need convenience
If you’re concerned about getting enough electrolytes while increasing protein, our pick of the best keto electrolyte powders can help maintain balance and prevent fatigue.
Higher protein intake also supports:
Muscle preservation: Strength training combined with adequate protein helps you maintain tone and functional strength.
Bone health: Protein-rich meals can contribute to stronger bones, which is vital as women age.
Energy and focus: Stable blood sugar from protein can reduce afternoon crashes and brain fog.
Craving control: Feeling fuller longer helps reduce snacking on carbs or sugar.
For a practical way to measure and track your protein intake, consider our best pick for a simple keto tracking app for beginners.
A higher-protein keto approach after 40 isn’t about turning keto into a protein-only diet—it’s about strategic balance. By prioritizing protein, you can preserve muscle, maintain energy, curb cravings, and support fat loss, all while respecting your body’s changing needs.
Whether you’re just starting out with keto for women over 40 or looking to refine your plan, increasing protein thoughtfully can help you reach your goals more sustainably.
Phillips, S. M., et al. (2016). Protein “requirements” beyond the RDA: implications for optimizing health. Applied Physiology, Nutrition, and Metabolism.
Layman, D. K., et al. (2003). A higher protein diet enhances weight loss in adults. The Journal of Nutrition.
Volpi, E., et al. (2008). The response of muscle protein anabolism to combined protein ingestion and exercise in older adults. The Journals of Gerontology.